Undergraduate Essay on Teaching and Education Example | Topics and Well Written Essays - 3000 words

Undergraduate on Teaching and Education - Essay Example Utilizing brief video clips of both children and adults to support its premise. This report e will outline and discusses relevant aspects of observation for understanding and introduce the concept of the vindictive as a powerful resource for revisiting and analysing documented observations. It will analyse and critically evaluate the multi-faceted role of the teacher and critically assess the importance of education on the life of a child. This is because teachers affect eternity and they never tell where their influence stop. This paper makes a conclusion that developing a high-quality system of teacher preparation requires the coordination of human and financial resources so that there is equity and quality in the programs offered by institutions within a state. This coordination is particularly critical in preschool education because the workforce is extraordinarily diverse in qualifications, knowledge, and experience, and the workforce is located in a range of settings that have historically been regulated differently. Most states probably have the leadership and much of the expertise needed to develop high-quality programs, but without coordination and support, it is unlikely that states will be able to transform the early childhood workforce in the way that research indicates is necessary. Education is often used to refer solely to formal education. However, it covers a range of experiences, from formal learning to the building of understanding through day to day experiences. Ultimately, all that we experience serves as a form of education.

Hrm Interventions Essay Example for Free

Hrm Interventions Essay It is also an important and comprehensive approach to manage employees in the workplace environment. HRM needs to be integrated with the overall strategy to ensure effective use of people and provide better returns to the organizations in terms of ROI (Return on Investment) for every rupee or dollar spent on them. If the HRM continues to practice this way it will lead to the success of the organization and also the organization will start utilizing its employee capabilities completely. Human resources are the most difficult resources to manage in an organization. HRM is responsible for effective designing and implementation of various policies, programs and also about developing and managing knowledge, skills, creativity and talent. HRM focuses on managing physical and emotional capacity of employees. As a result of this the range of HRM is developing day-by-day. Hence, HRM manages harmonious relationships in an organization along with maintaining a balance between organizational goals and individual goals. There are three human resource management interventions: Performance management, Career planning and development and work force diversity. Organization’s human resource specialists perform these change processes. Performance management is an integrated process in which an organizational employees are involved either individually or within a team to achieve its goals and policies. Employee performance management includes: 1)Planning 2)Monitoring 3)Developing 4)Rating 5)Rewarding 1)Planning: It means setting performance expectations and goals for groups and individuals to use their abilities to achieve organization objectives. Employees should be involved in the planning process to understand the goals of the organization. Performance appraisal plans are developed to evaluate the performance of a team or an individual by a manager or a supervisor. Performance appraisal plans should be official working documents that are put into effect. 2) Monitoring:In this stage the performance of employees is monitored and feedback is provided to the employees about their performance. Monitoring continually will help the organization to check the standards of the employees and also help them to make changes to meet the standards of the organization. This can be done by conducting status meeting and submitting reports about their progress. Any unacceptable performance can be identified at any time with the help of continuous monitoring. 3)Developing: In this phase of the process the organization helps the employees to develop their skills by providing training. Training helps the employees to improve their performance, boost their job-related skills and to withstand the changes in the workplace such as the introduction of new technology. Lack of performance of the employees can be developed in this stage and help them to achieve more goals of the organization. )Rating:In this stage the organization evaluates the performance of the employees against the standards of the organization’s performance plan. By rating the organization will come to know about its best employees. This can be done by maintaining rating record which compares the performance of the employees from time to time . The rating of record is assigned according to procedures included in the organizations appraisal program. It is based on work perfo rmed during an entire appraisal period. 5)Rewarding: Rewarding means appreciating employeesfor their performance. It can be done in different ways such as saying simple words like thank you and rewarding employees with awards based on their performance. Rewards can either be formal or informal. Therefore, all the five components in the performance management process work and support each other for effective development of the organization. Second and most important HRM intervention is Career planning and development. Nowadays most of the organizations have adopted career planning and development to increase communication and healthy environment among the employees which will result in the effective growth of their organizations. Career development programs are required to the people irrespective of age and gender for the development of the organizations. Career is the progress and actions of a person related to occupation throughout a lifetime. Different stages are present in a person’s career. There are five stages in a person’s career-Growth, exploration, establishment, maintenance and disengagement/withdrawal. Growth (4-13 years of age) is the initial stage in a person’s career where the person thinks about his/her future. Second stage is exploration (early teens to mid-twenties) where the person becomes definite about occupational choice. They do many trial jobs before deciding on their appropriate field to work. Third stage is establishment (mid-twenties to mid-forties) where the person establishes in a long-term in their chosen field. Maintenance (mid-forties to mid-sixties) is the fourth stage in which the person achieves successes in their career. They also tend to help their subordinates as they are more experienced. They try to maintain stability in their job. Last and final stage in career is disengagement/withdrawal (mid-sixties) in which the person takes retirement and try to explore new jobs. Career development helps people to achieve their career objectives. It can be linked to career planning at different stages. It includes managing a person’s career between different organizations. Career development interventions can be used for many goals. These interventions are mainly designed for young employees rather than managers. Some of the interventions which are related to career stages are as follows: realistic job preview is related to establishment which helps the person to know the work requirements. Developmental training helps the person to gain knowledge to reach their goals. This intervention is related to establishment and maintenance stages in career planning. Performance feedback and coaching comes under establishment stage which helps the person to know about their performance. Work life balance planning helps the person to maintain balance between personal and professional life. It comes under establishment and maintenance stages . Challenging assignments keeps the person engaged with interesting and creates an enthusiasm towards work. This comes under maintenance stage. Dual-career accommodations comes nder maintenance stage and it helps the person to find satisfying work projects. Phased retirement falls under withdrawal stage of a person’s career where the person retires from the job. All these interventions will result in various desired consequences such as increases job satisfaction and commitment, monitors human resources development, strengthens organizational capability, improves quality of life, maintains member motivation, increase s productivity ,decreases stress in later stages of life and also reduce turnover and training costs for the organization. Work force diversity interventions are the third type of HRM interventions. Organizations should develop their human resources in such a way that it should maintain diversity in an efficient manner. People from various regions may work together in an organization. They may differ in various ways like age, gender, marital status, social status, disability, sexual orientation, religion, personality traits, ethnicity and culture. An organization with diverse workforce can better achieve its goals. Employees from diverse workforce can learn more and achieve more experience as they work in a mixed environment. Other than the employees of the organization, clients can also gain profit from it as the organization which encourages diverse workforce will be more open and flexible. As people come from various cultures and backgrounds in diverse work force they can learn more business practices. Employees can develop their knowledge, communication skills, problem-solving capabilities through diverse workforce. All the employees need to be trained to work either individually or as a part of a team.

Criminology Essay -- Legal Issues, Crime

Figuring out why people commit crimes is one of the central concerns of criminology. Do most criminals act rationally after weighing the costs of crime? Is society ever to blame for an individual to commit a crime? Do mental diseases or even genetics factor into whether a person will live a life of crime. Over the years, many people have developed theories to try to answer these questions. In fact, the number of theories of why people commit crimes sometimes seems to equal the number of criminologists. I explore these questions and much more in the paper that follow. The foundation of classical criminology is its central belief that individual criminals engage in a process of rational decision making in choosing how to commit crime (Williams & McShane, 2010). This view is based on two further assumptions: that individuals have free will; and that individuals are guided by hedonism, the maximization of pleasure and the minimization of pain. These ideas were important in that they shifted attention towards punishing people’s offending behavior rather than punishing the individual’s social or physical characteristics in and of themselves. This shift consequently had an enormous inï ¬â€šuence on changing attitudes towards punishment and towards the purpose of the law and the legal system. Classical ideas about crime and punishment can be found in the works of a number of different writers. The writings of Cesare Beccaria (1738–94) and Jeremy Bentham (1748–1832), however, were especially inï ¬â€šuential. According to the emerging view of the social contract, humans originally lived in a state of nature, grace, or innocence and their escape from this state resulted from the application of reason. It was argued that there was an in... ...e extent to which this is a legitimate evidence-based concern is a moot point. It is hard for anyone to grasp the concept or be able to understand why people commit heinous crimes or engage in criminal activities. We as human beings are all capable of committing or engaging in delinquent behavior. What stands in the way of a person that makes them decided to engage in deviant behavior or to choose not to commit crimes at all? We may never truly know or understand the real reasons behind why certain people make decisions like these every day. Early philosophers and scientists looked carefully and dug deep into the criminal justice system and the behavior of criminals using theories to explain criminal behavior. With these views they were able to come up with multiple distinctive theories that explained different views on why people decided to commit crimes.

Problem Solving. Younger Sibling Problems Essay

Younger siblings can be a problem that will lead to a bigger problem, your parents being angry at you for never being home. My younger brothers, CJ and Colin, are obnoxious and very annoying. CJ is six years younger than me and Colin is eight years younger than me. You wouldn’t think that they would be a problem to me since there is such an age difference between us, but they are. Since my brothers annoy me I am rarely home; my parents get angry with me for it, but there is not much I can do when both of my brothers get on my nerves; most of the time they do it at the same time. A big problem for me is that my brothers annoy me so much that I have to leave and go somewhere that does not involve my brothers, which causes my parents to be mad at me. CJ, the older brother, is so mouthy. He always has something to say to me when I try talk to him; most of the time it is not nice, it is usually something rude. It seems like he was raised not to be respectful, but he wasn’t r aised that way. For example, one day I asked him nicely to grab my cellphone and his reply was â€Å"why don’t you get up and get it yourself, both of your legs work, right?† I do not know why he acts the way he does, but it gets on my nerves. CJ and I always argue about everything. For instance, when I am in the living room watching TV he will try to play the Xbox, but I tell him that he can wait after the show is over, so he decides to tell our mother then has a fit about it. If he doesn’t get what he wants he gets furious and starts to have little fits; sometimes the fits are out of control. Also, he always talks back to our mother; that is the most annoying thing to me. When he talks back to our mother it makes me irate. I usually want to leave whenever he gets that way, but sometimes I do not have anywhere to go. When I leave I go to my friend’s house or I will go to the store such as Wal-Mart, the Dollar Store, or just somewhere that I can get away from him when he acts that way. Colin, the younger brother, is too hyper active for me. He is always jumping off the walls. It is like he cannot sit still. When he acts like that I just want to leave and go somewhere peaceful. I cannot go in my room because I can hear him in there too. The only time it is quiet at my house is when he is at his friends, watching TV, playing the Xbox, playing on the computer, or sleeping. When I ask him to stop nicely he does it again just to get on my nerves. I know he  does it on purpose because when he does it he laughs about it; nothing makes me angrier than that. If he has a friend over I cannot be home because when he and his friends are together they act like they are insane. For example, around Fourth of July his friend Preston was at our house and he lit fireworks off inside our house when my mother was sleeping; she was upstairs sleeping and they were downstairs in our living room, so she could not hear them. I was not home at the time and neither was my father. She found out the next morning and was furious with them. You would think that my brother Colin would have told him not to do it, but he was right along with Preston. There was burn marks in our white carpet. There was no reason for him to act like that with his friends. He should be more responsible whenever situations like that happen. Colin is too hyper active for me to handle, so when he acts up I cannot stand being around him; I usually leave whenever he acts like that. Solving a problem that involves emotions is difficult. I could solve the problem by trying to avoid the situations and ignoring my younger brothers. When CJ begins to say rude comments to me I could leave the room instead of leaving the house so my parents do not get angry at me for never being home. I could remove myself from the situation; maybe whenever Colin starts to act up I could go outside or do something I enjoy such as reading or listening to music. When I listen to music it calms my nerves down. If I do that then I would not leave my house as much as I usually do. If I remove myself from the situation by doing something that relaxes me could solve the problem an efficient and effective way my parents would not be as frustrated with me. I would be home a lot more than I usually am and that would cause my parents to be very happy with me, especially if I am home more to help my mother clean the house or help her with whatever she needs help with. In brief, younger siblings can be a problem that can lead to another problem that involves your parents. My brothers, CJ and Colin are both very annoying to me and that causes me to leave my house; when I leave my house my parents get angry at me because I am never home. CJ always talks back to everyone in my house and that irri tates me. When he does that I get annoyed and I go somewhere that doesn’t involve him. I try to leave the house and go wherever I can get away from the annoyance of my brothers. Colin is an extremely hyper child; he is always jumping up and down. When he does that it really gets on my nerves  and I leave the house whenever he acts like that; I cannot handle it sometimes. I like to go to a place where I can have peace. To solve these problems I can calm myself down by doing something I enjoy like reading or listening to music. It would be effective if I removed myself from the situations my brothers cause. If I remove myself from the situations instead of leaving all the time my parents would not be as frustrated with me. It would be a win-win situation; I would not be as annoyed with my brothers and my parents would not be as frustrated with me for leaving the house. I would be home more often and could help my mother more around the house. In conclusion, to avoid my parents being angry with me I could do something that calms me down instead of leaving the house beca use my brothers annoy me.

Chomsky Transformational-Generative Linguistics and Halliday Systemic Functional Linguistics Essay

Prior to unfold the compassion, personally, I am continuing to appreciate that generative and systemic functional grammars persist as â€Å"non-overlapping magisteria.† Since they are not dichotomous or contrary, it should be accepted that it’s helpful to simply define one in terms of what the other is not, if we want to safely conclude one is advantageous than the other, there must be a criteria or purpose relating to it. Nevertheless, the primary function of language is communication, if for this purpose, we must doubt that which theory is more applicable when users actually produce or understand language. It is widely believed that, in the kind of society we live in, context is an important element we have to take into consideration in language study for the moment we understand the human language. And thus we admit that systemic functional grammar is more developed from TG grammar and has more advantages in terms of helping us use language, understand meanings and analyze discourses. In my observation, there are at least six differences between systemic functional grammar and TG grammar as follows. 1. TG grammar is the linguistic version that has been mostly influenced by and developed upon language form, whereas systemic functional grammar is the study of language through meaning, i.e. its function. Chomsky insisted that linguistics should go beyond merely describing syntactic structures, and aim to explain why language is structured in the way it is – which includes explaining why other kinds of structures are not found. TG grammar solves the long unsolved question of traditional grammar: the transformation process from active tense sentence to passive one. He thought that syntax is the center of linguistic study which consists of surface structure and deep structure. Chomsky also put forward two important concepts: competence and performance in his Aspects of the Theory of Syntax. The former refers to a language user’s underlying knowledge about the systems of rules, and the latter the actual use of language in concrete situations. For TG grammar, linguist’s task is primarily to describe competence because performance is impossible without competence. But, to Halliday, it’s more significant to describe actual sentences with many functions not the idealized deep structure. He was concerned with the function of the sentence, what the writer’s purpose is in writing the sentence – in other words, with the meaning. Language serves three major functions as the metafunction: the ideational, the interpersonal and the textual functions. However, any full analysis of the sentence will inevitably need to take account of both the meaning and the form. To summarize, Chomsky characterized form independently of meaning and function, while Halliday had good reasons to believe that meaning and function can help shape form. Both these approaches in linguistics have their advantages and disadvantages and they can interact with each other complementarily. In fact, both of them represent the two directions of linguistic studies at present: the vertical study of language in relation to thought and logic and the horizontal study of language with the social cultural framework. With both of them combined, we will have a full and complete view of language. 2. TG grammar is an abstract set of generalized rules, while systemic functional grammar concentrates on context-dependent usage. In the second half of the last century, there built up an immensely influential view of what the study of language should involve that insists that there is only one proper place to start – from a view of language as an abstract set of generalized rules detached from any particular context of use. This view, as we know today, is the TG grammar. TG grammars merely study the sentences that obey the rules of grammar. The meaning of sentence is manifested by its deep structure and the form of sentence by its surface structure. TG studies the relationship between the deep structure and the surface structure, the generation of grammatically correct sentences and transformational rules. Halliday held a different opinion that he suggested the primary function of language is communicating meanings in particular contexts. Linguists should study the language actually in use, not in imaginary so-called language ideal structure. Moreover, language in use includes both the spoken language and written language; both the regular rules of grammar and the irregular rules that can be understood and accepted. He considered language is a social semiotic which consists of field, tenor and mode. Language as social semiotic must be studied in social context. Functionalists choose meaning as objective of linguistic studies, which is closely linked to the world, so they focus on the relation between language and the world, thought and culture. 3, TG grammar takes linguistics towards biology, while systemic functional grammar takes it towards sociology. Simply to illustrate this point of view, TG grammar believes that language is innate: SF grammar believes that it is learned. TG grammar believes that all human beings possess a grammatical program hardwired into the brain: SF grammar does not – he believes that grammar mirrors function is mastered through experience. TG grammar believes in ‘Universal Grammar’: SF grammar does not. TG grammar believes that language exists separately from experience: SF grammar believes that language only develops through experience of other people and the world around us. TG grammar is biology oriented: SF grammar is towards sociology. More specifically, TG grammar believes that we are born with the required mental capacities. Thus a rigorously formal approach to the description of language leads us towards neurology and genetics. According to Chomsky, language is the preliminary state of language faculty existing in human mind and brain and a mental organ. It is a natural and innate object just like human heart or lung. Structuralists think children learn language through â€Å"stimulus and response†. Different from Chomsky’s views about the nature of language, Halliday considered language should be taken sociology and must be studied in social context. The systemic functional linguistics is a study of relevant features in the culture and society that form the context in which language is used, and which are at the same time constructed by the way in which language is used. To sum up, both approaches, through form and meaning, ask essentially the same question about language: how can we explain why language has the main features that it does. But, whereas the form-based approach finds the answer in the way our brains are structured, the meaning-based approach finds it in the way our social context is structured. Fourthly, TG grammar is a kind of transformational generative grammar, while systemic functional grammar is based on a kind of reflexivity – â€Å"construe†. By a generative grammar, Chomsky simply means â€Å"a system of rules that in some explicit and well-defined way assigns structural descriptions to sentences†. He believed that â€Å"every speaker of a language has mastered and internalized a generative grammar that expresses his knowledge of his language.† â€Å"Thus a generative grammar attempts to specify what the speaker actually knows, not what he may report about his knowledge†. Chomsky inclined that it is necessary to work out a grammar that, with a finite set of rules, can generate all the grammatical sentences in a language without generating a single non-grammatical sentence. One important implication of the functional view of language is that context and language are interdependent. On one hand, language could be seen as dependent on context, for example, when the speaker is in an informal context, he is likely to use informal language. On the other hand, the use of informal language also contributes to creating the informal context. We use the term ‘construe’ to talk about this kind of reflexivity. Halliday paid more attention on the wordings than meanings for the reason that it is wordings that we can use to express the meanings. Fifthly, in systemic functional grammar, there is a special term ‘choice’, while TG grammar has no choice because it is viewed as a set of rules detached from language use. From the point of view of systemic functional grammar, if we want to examine what a piece of language is intended to (i.e. its function), we cannot avoid thinking in terms of choice. Systemic functional grammar sets out to investigate what the range of relevant choices are, both in the kinds of meanings and in the kinds of wordings; and to match these two sets of choices. The language choice system provides a number of choices of wording and structure. The object of language choice is regarded as grammatical rules in functional linguistics. While studying the choices that are applied to meaning or function, Halliday established the systemic functional grammar, consisting of the ideational, the interpersonal and the textual functions. The last but not the least, TG grammar sets out to study language completely isolated from language use, focusing on propositional meaning, while systemic functional grammar applies to language use, emphasizing functional meaning. TG grammar is almost exclusively interested in what we can call ‘propositional meaning’, that is, the ‘content’ of the sentence. If two sentences have exactly the propositional content and have no difference in surface form, they can be regarded as the same. Chomsky made a decision to study language isolated from the context so that the aim is to discover the rules which govern how constituents can be put together to form grammatically correct sentences, and to arrange these rules in a general way; therefore each sentence is analyzed in complete isolation, both from other sentences and from the situation in which it might be used. To summarize, transformational-generative linguistics and systemic functional linguistics are two influential but quite contrasting approaches to linguistic study and reflect the two trends in linguistics development, providing an innovative value and important significance. TG grammar belongs to formalism which considers language and languages independently of other activities of communication, while systemic functional grammar inherits from functionalism which emphasizes that language are manifested in complex human activities closely linked with social interaction. They both play an important role in language teaching and learning.

Actuellement Is a French False Cognate

Actuellement Is a French False Cognate Mistakes will always be made in French, and now you can learn from them. French and English have hundreds of cognates, which are words that look alike or are pronounced the same in both languages. There are true cognates (similar meanings), false cognates (different meanings) and semi-false cognates (some similar, some different meanings). The French adverb actuellement looks an awful lot like the English word actually, but looks can be deceiving.  Its really the  case of a  false cognate, because these two words mean completely different things: Actuellement means at the present time and should be translated as right now or currently.  Actually means in fact and should be translated as  en fait,   vrai dire  or vraiment. Still, many people have not assimilated this lesson, and  actuellement  is mistakenly used to mean actually so often that  you  have to read the sentence two or three times to decide what the person actually means. How to Remember Which Is Which If you need a memory device, keep this in mind: Actualità ©Ã‚  refers to a  current event.  If you can remember this, you shouldnt have trouble remembering that actuellement and actually are false cognates with different meanings. Or you can remember the etymology. The root word of actually is actual, which means real or true. (Depending on the context, actual can be translated as  rà ©el,  vrai,  và ©ritable,  positif, or  concret.)  By extension then, actually means in fact. Meanwhile, the French root word for actuellement is the French adjective actuel, which means current or present. So actuellement  naturally refers to time as well and, by extension, means currently or right now. Examples of Correct Usage Je travaille actuellement. (I am currently working.)Le problà ¨me actuel (The current/present problem)Actually, I dont know him. (En fait, je ne le connais pas.)The actual value (La valeur rà ©elle)

How far does Coriolanus succeed in and surpass his Destiny shaped by his mother Essay Example

How far does Coriolanus succeed in and surpass his Destiny shaped by his mother Essay Example How far does Coriolanus succeed in and surpass his Destiny shaped by his mother Essay How far does Coriolanus succeed in and surpass his Destiny shaped by his mother Essay Essay Topic: Mother To Mother Coriolanus is a Roman soldier fighting a war against the Volsces, a barbarian tribe in the North. His mother, Volumnia, has been his main influence during his life. Volumnia brought him up in a tough way To a cruel war I sent him, from whence he returned his brows bound with oak. I tell thee, daughter I sprang not more in joy at first hearing he was a man-child than now in first seeing he had proved himself a man. Therefore her expectations are for him to be a tough man. Expectations which we see fulfilled when Coriolanus is out in battle. Where his wife Virginias reaction is one of worry, as one could expect O Jupiter, no blood. Volumnias is one very different I had rather had eleven died nobly for their country than one voluptuously surfeit out of action. She promotes Coriolanus mad courage, by which I mean risking anything to fulfil his plan.An example is him pursuing the Volsces into their own walls when the Romans were too cowardly to follow him. They only looted from the enemy rather than defeating them. For this victory he is honoured by Rome as a great hero and soldier. O noble fellow! If there is to be a blot on Coriolanus reputation it is his contempt of the Plebeians. Who deserves greatness deserves your hate. This is what gives Brutus and Sicinius, two tribunes of the people, their opportunity to manipulate the sheepishness of the Plebeians and to remove Coriolanus from power as consul. Let them not lick the sweet that is their poison. The question we must ask ourselves is if Coriolanus really was their poison and ultimately if Coriolanus banishment necessary or just an act of jealousy by Brutus and Sicinius because they feel threatened by him?We already know that the plebeians like complaining. We seldom see them doing anything else. Let us fight with our pikes ere we become rakes, this hinting at a rebellion because theyre hungry. And again well have corn at our own prices. After Coriolanus has explained to them how he has fought far more bravely and at greater cost than anyone else. Look, sir, my wounds! I got them in my countrys service // When some certain of your brethren roared and ran from thnoise of our own drums, they are soon back on his side. It is this volatile temperament of the plebeians that Coriolanus despises. This is fair enough because this crowds favour alternates side as the wind changes direction.It is very easy to manipulate this kind of fickle crowd into thinking Coriolanus is a bad ruler again. This is exactly what Brutus and Sicinius plot to do by manipulating them into thinking that the power will taken from the people if they vote of Coriolanus. Here is he that would take you all from power. The truth is that they are only jealous of Coriolanus and feel threatened by him. Then our office may // During his power go sleep.In order too see if Coriolanus actions are to fulfil his maternal destiny we must look at Coriolanus motives for his gallant deeds. We must look at whether they are virtus, deeds do ne solely for his own self pride and personal gain or pietas, deeds done for his family. We know from what is said about Coriolanus that there is a definite split opinion as to whether his pride is driving his deeds or maternal influence or indeed if he fights so bravely in pure selfless love for his country. He did it to please his mother and to be partly proud this quote suggests that Coriolanus motives are to please his Mother, a testimony to his loyalty to his mother. At the same time, the second half of this quote suggests a certain element of pride which is why he isnt appealing to the plebeians.But the difference between Coriolanus and main characters in other Shakespeare plays such as Macbeth and King Lear is that in those plays the main character is capable of reflecting on his actions and understanding where hes gone wrong. Macbeth realises the pointlessness of his murders, King Lear sees how wrong he was to care only for his own riches and not for the poorest in the kingd om. Coriolanus, however, is faced with a situation, in which he can follow virtus and seek to revenge Rome by burning it down for his personal satisfaction or pietas and by doing so, save his family and discard his lust for revenge. The main difficulty with this decision for Coriolanus is that it means change. This is a daunting prospect for Coriolanus, The rock, the oak not to be wind-shaken. His mothers influence which appears to have made him the rock he is is so strong that he cannot tell when the time is right to let go of virtus.This is where Coriolanus surpasses his destiny, even his mother couldnt have prepared for such a proud, stubborn son. Where Macbeth and King Lear realised they were wrong, Coriolanus stands firm, only deciding not to burn Rome because his mother begs him and shames him with [her] knees. This proves his undying love and loyalty to his mother he did it for his mother. The fact that his mother had to be on her knees, however suggests that he didnt get his stubborn attitude solely from his mother. If he did then she would have come to expect this attitude from him but I believe that it is his desire and conditioning partly by the Roman aristocracy who look down on the Plebeians as a lower social group, that caused his immense pride.In conclusion I believe that Coriolanus becomes the proud, brave, tough fighter that we see in his mother. However Coriolanus becomes so set in his ways that he can almost not change them, even though it meant putting his familys life at stake. His own personal pride playing a part in that. But the fact that he doesnt go ahead in burning Rome is a testimony to his loyalty to his mother even if he cannot reason what he has done wrong for himself.

Operation Cobra in World War II

Operation Cobra in World War II Operation Cobra was conducted from July 25 to 31, 1944, during World War II (1939-1945). After the Allied landings in Normandy, commanders began to formulate a plan to push out from the beachhead. Initial efforts were hampered by the need to take the city of Caen in the east and the dense hedgerow country in the west. Seeking to launch a major breakout, General Omar Bradley sought to focus the Allies efforts on a narrow front west of St. Là ´. Moving forward on July 25 after the area had been heavy bombed, American troops achieved a breakthrough. By the third day, most organized German resistance had been overcome and the speed of the advance increased. Coupled with assaults by British and Canadian forces, Operation Cobra led to the collapse of the German position in Normandy. Background Landing in Normandy on D-Day (June 6, 1944), Allied forces quickly consolidated their foothold in France. Pushing inland, American forces in the west encountered difficulty negotiating the bocage of Normandy. Hampered by this vast network of hedgerows, their advance was slow. As June passed, their greatest successes came on the Cotentin Peninsula where troops secured the key port of Cherbourg. To the east, British and Canadian forces fared little better as they sought to capture the city of Caen. Grappling with the Germans, the Allied efforts around the city succeeded drawing the bulk of the enemy armor to that sector (Map). Eager to break the deadlock and begin mobile warfare, Allied leaders began planning for a breakout from the Normandy beachhead. On July 10, following the capture of the northern part of Caen, the commander of the 21st Army Group, Field Marshal Sir Bernard Montgomery, met with General Omar Bradley, commander of the US First Army, and Lieutenant General Sir Miles Dempsey, commander of the British Second Army, to discuss their options. Admitting progress was slow on his front, Bradley put forward a breakout plan dubbed Operation Cobra which he hoped to launch on July 18. Lt. Gen. Omar Bradley (center) with Lt. General George S. Patton (left) and General Sir Bernard Montgomery (right) at 21st Army Group HQ, Normandy, 7 July 1944. Public Domain Planning Calling for a massive offensive to the west of Saint-Là ´, Operation Cobra was approved by Montgomery who also directed Dempsey to keep pressing around Caen to hold the German armor in place. To create the breakthrough, Bradley intended to focus the advance on a 7,000 yard stretch of the front south of the Saint-Là ´Ã¢â‚¬â€œPeriers Road. Prior to the attack an area measuring 6,000 Ãâ€" 2,200 yards would be subjected to heavy aerial bombardment. With the conclusion of the air strikes, the 9th and 30th Infantry Divisions from Major General J. Lawton Collins VII Corps would move forward opening a breach in the German lines. These units would then hold the flanks while the 1st Infantry and 2nd Armored Divisions drove through the gap. They were to be followed by a five or six division exploitation force. If successful, Operation Cobra would allow American forces to escape the bocage and cut off the Brittany peninsula. To support Operation Cobra, Dempsey commenced Operations Goodwood and Atlantic on July 18. Though these took substantial casualties, they succeeded in capturing the remainder of Caen and forced the Germans to retain seven of the nine panzer divisions in Normandy opposite the British. Armies Commanders Allies Field Marshal Bernard MontgomeryGeneral Omar Bradley11 divisions Germans Field Marshal Gunther von KlugeColonel General Paul Hausser8 divisions Moving Forward Though the British operations commenced on July 18, Bradley elected to delay several days due to poor weather over the battlefield. On July 24, Allied aircraft began striking the target area despite questionable weather. As a result, they accidentally inflicted around 150 friendly fire casualties. Operation Cobra finally moved forward the next morning with over 3,000 aircraft striking the front. Friendly fire continued to be an issue as the attacks inflicted a further 600 friendly fire casualties as well as killed Lieutenant General Leslie McNair (Map). Advancing around 11:00 AM, Lawtons men were slowed by surprisingly stiff German resistance and numerous strong points. Though they gained only 2,200 yards on July 25, the mood in the Allied high command remained optimistic and the 2nd Armored and 1st Infantry Divisions joined the assault the next day. They were further supported by VIII Corps which began attacking German positions to the west. Fighting remained heavy on the 26th but began to wane on the 27th as German forces began retreating in the face of the Allied advance (Map). Breaking Out Driving south, German resistance was scattered and American troops captured Coutances on July 28 though they endured heavy fighting east of the town. Seeking to stabilize the situation, the German commander, Field Marshal Gunther von Kluge, began directing reinforcements west. These were intercepted by XIX Corps which had begun advancing on VII Corps left. Encountering the 2nd and 116th Panzer Divisions, XIX Corps became embroiled in heavy combat, but succeeded in shielding the American advance to the west. German efforts were repeatedly frustrated by Allied fighter bombers which swarmed over the area. U.S. tanks pass through a wrecked street in Coutances, Normandy in their drive to the sea beyond the town. National Archives and Records Admininstration With the Americans advancing along the coast, Montgomery directed Dempsey to begin Operation Bluecoat which called for an advance from Caumont towards Vire. With this he sought to hold German armor in the east while protecting Cobras flank. As British forces rolled forward, American troops captured the key town of Avranches which opened the way into Brittany. The next day, XIX Corps succeeded in turning back the last German counterattacks against the American advance. Pressing south, Bradleys men finally succeeded in escaping the bocage and began to drive the Germans before them. Aftermath As Allied troops were enjoying success, changes took place in command structure. With the activation of Lieutenant General George S. Pattons Third Army, Bradley ascended to take over the newly-formed 12th Army Group. Lieutenant General Courtney Hodges assumed command of First Army. Entering combat, Third Army poured into Brittany as the Germans attempted to regroup. Though the German command saw no other sensible course than to withdraw behind the Seine, they were ordered to conduct a large counterattack at Mortain by Adolf Hitler. Dubbed Operation Luttich, the attack began on August 7 and was largely defeated within twenty-four hours (Map). Sweeping east, American troops captured Le Mans on August 8. With his position in Normandy collapsing rapidly, Kluges Seventh and Fifth Panzer Armies risked being trapped near Falaise. Beginning on August 14, Allied forces sought to close the Falaise Pocket and destroy the German Army in France. Though nearly 100,000 Germans escaped the pocket before it was closed on August 22, around 50,000 were captured and 10,000 killed. In addition, 344 tanks and armored vehicles, 2,447 trucks/vehicles, and 252 artillery pieces were captured or destroyed. Having won the Battle of Normandy, Allied forces advanced freely to the Seine River reaching it on August 25.

Risk management Assignment Example | Topics and Well Written Essays - 2500 words

Risk management - Assignment Example Integrating risk assessment in every process at the organization improves the quality of decisions made in avoiding losses and eliminating uncertainties. The approach taken in risk management proposes that organizational processes and decisions adopt a thorough implementation of projected objectives. It therefore implies that risk management principles facilitate the integration of every level of coordination of organizational operations and functionalities. Inclusiveness of every organizational need in the success definition elevates the management of the organization to a vintage point enabling tackling of all challenges. Reliance on the latest form of information and of the best available quality enables the risk management concept an important organization development strategy since it enables anticipation and understanding. Accountability to the human society and every vital stakeholder in the projects under the organization ensures that the organization development is in tandem with the aspirations of the stakeholders and to whom accountability is expected. In a precise description, risk management enables the organization to handle all tasks in a responsible manner, cognizance of internal and external demands on the industry. The main principles as set out in Risk Management Standard AS/NZS ISO 31000 are briefly highlighted below. It is in order to state that risk management creates and protects value. Without risk management, the organization would encounter losses through various avenues including legal, security, and human health. When the organization applies risk management, it takes adequate measures to ensure that its objectives are achieved and losses minimized. Risk management is an important part of the organization’s activities and should be considered by all stakeholders in view of all processes. Without taking risk into account, decision makers would make choices without regard to important priorities. In view of risk management, mana gers and other decision makers cautiously undertake various activities and analyse various options before making choices. Uncertainty is one factor that risk management seeks to explicitly address. This is so considering that many threats and risks that a business encounters come unexpectedly and may bring massive losses to the organization. When risk management is done, the losses that may come with risks are minimized. The effectiveness of risk management depends on how it is done. When properly structured, and systematically and timely done, the results of the process are better compared to when otherwise done. Also, effective risk management involves the analysis of threats and risks based on available data and using the information available to predict possible outcomes of situations and their probabilities. However, in some cases, data is limited and decision makers have to stretch their minds in their risk management efforts. Risk management is not a standard procedure but de pends much on the internal and external environments of an organization. This means that the risk management activities of one organization may not effectively apply for another business. In addition, cultural and human factors must be taken into account if effective risk management has to be done. This is so considering that people working for the organization or those external to the organization can affect the business’

Mobile Technology in Organizations Essay Example | Topics and Well Written Essays - 1500 words

Mobile Technology in Organizations - Essay Example Different ways have come up where an individual can have a discussion with another who is miles away (Huang, et al., 91). Change in technology has led to introduction of mobile phones as a means of communication. Many organizations in the society have opted in using mobile phones as means of communication. This paper discusses in depth the optimistic impacts of the use of mobile technology in business. Mobile technology refers to various types of cellular communication technology devices. These devices include palmtop computers, net-book computers, smart phones, which are the most common, global positioning devices, and wireless debit or credit cards. In most cases, mobile devices may greatly alter business transactions (Unhelkar, 27). For instance, mobile technological devices entail new ways of management, invention, and innovation of new products, and how service is given to customers. Mobile technology has subsequently enabled individuals to have extensive tours all over the worl d with no fear of business management. Moreover, staff that work away from their business locations benefit immensely from the use of mobile phones. Smart phones are not only used for communication but also serve a wide range of functions such as business transactions and research. ... Over years, usage of mobile technology has boomed and technology that is strictly for a particular business has been developed. Businesses have devised their own software where they can carry out business transactions. Moreover, businesses are able to solve quite a range of problems using mobile technology. The level of technology is one essential factor that people consider before purchasing any device. Apart from the ultimate goal of targeting customers, businesses use mobile technology to simplify their office operations and advance planning and organization. The impact of mobile technology on business economy has been highly optimistic (Simon, 157). Mobile technology has been a force that clears away barriers, promotes inclusiveness, and opens opportunities to all those who would otherwise not partake in the digital cost-cutting measures. Arguably, the use of mobile technology devices has enabled businesses worldwide to come up with strategies of solving their problems. The explo sion and expansion of mobile technology has benefited businesses, improved efficiency, streamlined processes, and enabled completely new businesses (Barnes and Scornavacca, 126). Mobile technology devices as depicted by scholars will in the new future take place of desktops. This is because businesses each passing day keep on inventing mobile software platforms that enhance the mode of information delivery and change the operation systems of both the businesses and customers. The most significant benefit that arises from the use of mobile technology in businesses is accessibility. As depicted by Simon (151), mobile technology enables a whole network of employees or offices in an organization to carry out business transactions no matter where they are

Critique of an article Example | Topics and Well Written Essays - 500 words

Critique of an - Article Example In connection to this, the author clearly expounded on the two points in the text of his article as outlined in the introduction. The study was carried out to further expound on types of leadership styles that crop within self-managed teams. In achieving this, the author used individuals of almost the same age in the study in order to minimize errors as much as possible. The experimental method used in carrying out the study included 80 randomly selected students in 20 experimental groups (Solansky, 2008). Control variables were also used to represent possible variations. In addition, the information about the samples and what each sample was supposed to have was also provided in order to enhance the success of the experiment. The data collected was based on the observations the instructor made on each group as well as the surveys that were filled by team members. Additionally, analysis of variance was employed in testing leadership processes between teams practicing shared leadership and teams that depend on one leader (Solansky, 2008). All these methods provided detailed information that justified the hypotheses of the research. This was evidenced by the tables that were provided to show mean differences. The findings showed that teamwork enhances competence as well as transaction of ideas when leadership is shared. This was also evidenced in the text of the article as well as on the tables provided. The limitations of the research that was carried were also discussed because of the possible challenges associated with the laboratory environment on the samples. Among the challenges included the possibility of teams facing management problems as a result of controlling individuals with different perspectives. In addition to this, the use of a small sample was also a limitation to the study; it increased the likelihood of occurrence of many errors (Solansky, 2008). Apart from the conclusion of the article matching

The Phenomenon of Arbitration Essay Example | Topics and Well Written Essays - 1250 words

The Phenomenon of Arbitration - Essay Example In 1931, American Congress came up with Davis-Bacon Act; the act was created for the purpose of minimum wages to be paid to those employees who are under the contracts. In 1932 Norris-LaGuardia Act was passed. The Act was created to entitle labor unions for their strikes. It also gave lots of freedom to labor unions to deal with managements. In 1933 The National Industrial Recovery Act came up with the rule of collective bargaining. This Act talked about fixed working hours of labors. In 1935 National Labor Relations Act also known as Wagner Act. In 1936 Anti-strike breaker law came into the picture. It was known as Byrnes Act. It was very effective in against of force full attempts of managements to break any labor strike. There are different workplace factors that can cause workplace fatalities. It is often being noticed that many organizations are engaged in different risk operations. Labor's day in day out put their lives under serious threats. But labors take very fewer precautions or preventive measures. Sometimes security facilities are absent in factories. It is often being noticed that old outdated technologies or machines can be very risky and dangerous. Workplace fatalities are very common but unwanted incidents. Most of the time's management negligence are towards their workers are responsible for these kinds of mishaps. Occupational Safety and Health Act has reduced the numbers of workplace fatalities. Before this act, there was no such provision to take care of workers safety and security in their workplaces.

Business environment Essay Example | Topics and Well Written Essays - 1500 words - 3

Business environment - Essay Example These include social, political, economical and technological. These factors can make or break a business. In simple words the outside environments consists of stakeholders. A stakeholder is any group within or outside the organization that has a stake in the organization's performance. External environment mainly consists of people who have stakes in the activities of the business such as the government, local population, pressure groups and investors. To illustrate how these people are affected by the organization's activities, let's look at some examples: The factor that I consider to be the most important in the external environment is social and cultural values that have to be followed and respected by the businesses. If this business does not follow the social values of the country, it will face a legal action against it and will have to shut down. This is how social and political factors are related. So, no business can prosper if ignores the social environment of the country it is operating in. This obligation of organization management to make decision and take actions in conformity with the normal social values and practices of the country, which enhances the welfare and interest of the society, is known as the social responsibility of the business and it cannot survive if it chooses to ignore this factor. Although at first, it might become very complex to grasp the concept of social environment b... Although at first, it might become very complex to grasp the concept of social environment because different people have different thoughts about as to which actions will improve the society's welfare. Social factor is wide a category which also includes the ethical practices of the businesses, its conformity with the tradition of the country and its responsibility to follow legal laws of the country. As already discussed above, social environment is linked with the business's legal, ethical and discretionary policies. Similarly, social environment may also affect the political, technological and economic environment, either directly or through a series of patterns. All modern societies lay down ground rules, laws and regulation that businesses are expected to follow. The respect that the business has for these rules and regulations defines the legal responsibility in the social environment for the business. Businesses are expected to fulfill their economic goals within the legal framework. For example, oil companies may be asked that they are allowed emit only a certain amount of gases in the environment. Their failure to follow this legal instruction will mean that they have violated the necessary requirement and for that they may be sued or forced to shut down. Similarly, companies producing waste may be asked, not to dump this waste in the places of scenic beauties such as beaches, island etc. If they still do this then they are ignoring their legal responsibility in the social environment. If they are found guilty they may be fined or kicked out of the country. So, all businesses are expected to follow these laws. Since, most of the laws ar e made by political setup of the country,

The future of online television Essay Example | Topics and Well Written Essays - 3000 words

The future of online television - Essay Example Definitely the television culture has been transforming rapidly to match the preferences of the consumer for very long. There have been tremendous changes in how they now look, function and the quality that they deliver. But will its era of victory over the radio last forever? Recently television industry is now almost paralleled with a major competitor- â€Å"internet†. A lot of surveys lately have shown how the number of people going online to watch television is increasing with a good percentage each year. But does this mean that the viewership of television in the conventional mode is going down? There are many reasons for why the trend of watching online media has shot-up but one of the major factors for it is the increasing awareness among people about the various utilities of the internet. Since the time when the internet was first invented its definition and purpose has transformed tremendously. Not only that the broad scope of internet is still unfolding by each passing day. The awareness among the people to use internet is picking up pace with every tick of the time. Not long back it meant only- sending and receiving of e-mail and chatting. But now there is whole virtual world out there where one can find everything possible as there are no boundaries to it. One can easily go on the internet and look for any episode, soap, movie, music, video and other kinds of media. It is as simple as a click in today’s world. The media consumers can watch anything that they want within seconds. The main advantage and why the culture of going online and watching television is rising because of the fact that almost everything is available on demand. Not only that such a provision has now become portable, there are mobile phones that support online applications like â€Å"yoututbe.com, hulu.com,† where it is possible to find anything that one is looking for at any time. Another option is â€Å"Laptop† which makes it very easy for the consumer to view

Business environment Essay Example | Topics and Well Written Essays - 1500 words - 3

Business environment - Essay Example These include social, political, economical and technological. These factors can make or break a business. In simple words the outside environments consists of stakeholders. A stakeholder is any group within or outside the organization that has a stake in the organization's performance. External environment mainly consists of people who have stakes in the activities of the business such as the government, local population, pressure groups and investors. To illustrate how these people are affected by the organization's activities, let's look at some examples: The factor that I consider to be the most important in the external environment is social and cultural values that have to be followed and respected by the businesses. If this business does not follow the social values of the country, it will face a legal action against it and will have to shut down. This is how social and political factors are related. So, no business can prosper if ignores the social environment of the country it is operating in. This obligation of organization management to make decision and take actions in conformity with the normal social values and practices of the country, which enhances the welfare and interest of the society, is known as the social responsibility of the business and it cannot survive if it chooses to ignore this factor. Although at first, it might become very complex to grasp the concept of social environment b... Although at first, it might become very complex to grasp the concept of social environment because different people have different thoughts about as to which actions will improve the society's welfare. Social factor is wide a category which also includes the ethical practices of the businesses, its conformity with the tradition of the country and its responsibility to follow legal laws of the country. As already discussed above, social environment is linked with the business's legal, ethical and discretionary policies. Similarly, social environment may also affect the political, technological and economic environment, either directly or through a series of patterns. All modern societies lay down ground rules, laws and regulation that businesses are expected to follow. The respect that the business has for these rules and regulations defines the legal responsibility in the social environment for the business. Businesses are expected to fulfill their economic goals within the legal framework. For example, oil companies may be asked that they are allowed emit only a certain amount of gases in the environment. Their failure to follow this legal instruction will mean that they have violated the necessary requirement and for that they may be sued or forced to shut down. Similarly, companies producing waste may be asked, not to dump this waste in the places of scenic beauties such as beaches, island etc. If they still do this then they are ignoring their legal responsibility in the social environment. If they are found guilty they may be fined or kicked out of the country. So, all businesses are expected to follow these laws. Since, most of the laws ar e made by political setup of the country,

How is leadership different in Asian business from Western business Research Paper

How is leadership different in Asian business from Western business - Research Paper Example Understanding the differences in business leadership among these two continents helps both sides in the common goal of success. The success rate or even the failure rate of any company or organization depends solely on the strategy and management of resources. However, in order to implement the strategy and further to achieve the goals, many other factors have to be taken into account. This implies that the management and the leadership roles, both have a huge part to play in the smooth functioning of the strategy. On one hand, management is responsible to ensure that the resources are being utilized in the best way possible and maximum results are being produced to the advantage of the firm. On the other hand leadership has an even important role to play in envisioning the employees with the objectives of the firm and motivate their team in order to achieve a common goal. If the leaders lead their teams toward the right direction, the task of the management also becomes easier, and with that, the company is destined to reach another level. However, this paper will aim at analyzing the leadership roles in As ian business firms, alongside critically commenting on the leadership trends and shifts in the West to draw a clear contrast, and further to understand the effect of these differences on the global market. Prior to analyzing the leadership trends in Asia and in the west, it is crucial to understand the dynamics of leadership from both Asian as well as Western Perspectives, so that it becomes convenient to lay the foundation over which the comparison can be made. If there is a leader, then there are followers. If people are to follow someone then their leadership must be considered as something personal, a relationship between the leader and follower, with the leader’s credibility providing the foundation. There needs to be trust established

Fahrenheit 451 Essay Example for Free

Fahrenheit 451 Essay In the book Fahrenheit 451, Beatty claims that If you dont want a house built, hide the nails and wood (61). * What Beatty means here, is that if people dont want society to have knowledge, then all knowledge-bearing materials must be destroyed, which in this instance, are books. Books give people knowledge and more complications, which he claims can make people less happy. Ignorance is bliss because every character in Fahrenheit 451 who discovers the truth is in immediate trouble, and completely loses their control on life. Clarisse is a character who finds herself in trouble because of awareness of the truth. For example, Clarisse says Oh, they dont miss me, Im antisocial. I dont mix. Its so strange. Im very social indeed (29). She cannot fit in with her peers because of her education, and has a hard time socializing at all. A child who is incapable of making friends due to higher education is a very troubling experience for anyone. Beatty also says Clarisse McClellan? Weve a record on her family. Weve watched them carefully. Heredity and environment are funny things. You cant rid yourself of all the odd ducks in just a few years (60). Because of Clarisses family background, and their history, Beatty and the rest of the firemen keep a very close eye on her family. Her entire family is looked upon as social outcasts because of their lack of ignorance. Clarisse later disappears from society. Clarisse is separated and discriminated against, and for this, she was not even able to function in society due to her education. Even more troubling, are the events that occur at Mrs. Blakes house. Mrs. Blake held in her possession an entire library of books, and the fire department is called to have them destroyed (36-38). By the time the fire department got there, and pumped kerosene all over the entire house, she refuses to leave the house. She said You can stop counting as the firemen continued to count and give her time to evacuate the house before burning it (39). She wants them to stop wasting their breath and allow her to remain in the house while it was burned. The woman on the porch reached out with contempt to them all and struck the kitchen match against the railing (40). The entire house is burned, with her in it. The woman committed suicide, due to her education and presence of the books. She is so befuddled by the content in the books, that when educated, she refused to even live any longer once her source of knowledge was burned. Being burned to death is about the most cruel way to die, and Mrs. Blake did all this only because she had been educated. Also, Faber found himself getting into several problematic situations involving his lack of ignorance. Faber was once an English teacher, meaning that he was very highly educated, because he had the permission to educate students (74). Faber is one who was around during the time where books were starting to be deleted from existence. He had the knowledge, and the ability to stand up for what was right, but never did. Faber has had to live with his guilt for several years now, just wishing he would have done something different, all because he was educated and enjoyed reading. If Faber would have never been educated, he wouldnt waste his time worrying about the past! During a huge fight between Beatty and Montag, Beatty says Well-So theres more here than I thought. I saw you tilt your head, listening. First I thought you had a Seashell. But when you turned clever later, I wondered. Well trace this and drop it on your friend (118). Beatty is threatening to bring harm to Faber, for being associated with Montag. He plans on taking both of them to jail, at this point. Faber was about to get serious jail time or more serious punishment, just for being associated with someone who was trying to become smarter! Its very troubling to have the want to be educated, but be punished for the thirst for more education, which is exactly what happened to Faber. However, the best example of someone whose life is destroyed by the absence of ignorance and the presence of books, is Montag. Montag, the protagonist has a life of order in the beginning of the book, he says It was a pleasure to burn. It was a special pleasure to see things eaten, to see things blackened and changed (3). Montag enjoys his life of destruction at first, and nobody is directly harmed by it. After discovering books, this all changed. Montag eventually loses it, kills Beatty (119), and runs from the law (137-179). Montag lost everything: his wife, his house, his job, his friends, his entire life! Montags life was most affected by the presence of books, and the deletion of all previous ignorance, because with the addition of education, Montags life became a complete misery he wished to get out of.

Situation Analysis for Revive! UK

Situation Analysis for Revive! UK SITUATION ANALYSIS Situation analysis is the first step on a marketing communication plan. It is necessary step for a company to recognize the key markets issues and understand communication drivers (Fill, 2009). The goal of current assessment is Revive! Company to follow the above glidepath and in the end of the situation analysis there should be key issues that will drive the campaign objectives and communication plan of the company. 1.1 Organisational Analysis Revive! UK operates in the automotive repair sector since 2004 but its history goes back to 1994 as a franchise of Colourworks. The central offices of the company are located is in Rugby with 58 UK franchisees and 135 technicians in total. Their main services include Small and Medium Area Repair Technique such as: Bumper scuffs or scrapes Alloy wheels damage Paint or bodywork scratches Blending repairs to wheel arches Vandal scratches Cosmetic repairs Minor paint repair to trim Body panels Besides providing the above services, Revive! UK is strongly focused on franchising sales as a key mean of growth and market expansion. This fact is also supported from their decision to poach one of the top industry experts on franchising as a franchise director. In the franchise sales sector Revive! UK offers to the clients: Training Branding Minimum personal investment  £10,000 Accreditation systems The company had a 20% increase in sales on year with over 45% of all franchisees running multi van businesses (Revive! Auto innovations (UK) Ltd Bfa, 2017). Their cash in hand was increased from 2014 and according to companys latest financial data for 2015 their Net Work was increased 39,35% from 2014. Revive! UK performs in business to business environment and at the same time directly with the general public. They work closely with dealership groups, fleet and insurance companies and one example of their partners is National Tyres and Autocare (Revive! Auto innovations (UK) Ltd Bfa, 2017, Endole.co.uk, 2017). Key issues: Main focus of the company in franchising sales Very good latest financial data (Their cash in hand was increased from 2014 and according to companys latest financial data for 2015 their Net Work was increased 39,35% from 2014). Possible action: from marketing aspect the company should make more visible their actions in order to be easier approachable for the costumers. During this assignment it was very hard and à Ã¢â‚¬ ¡Ãƒ Ã‚ ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ²ÃƒÅ½Ã‚ ¿Ãƒ Ã‚ ÃƒÅ½Ã‚ ± to find details for the company. It is vital for their franchising sales to give as more details as possible to the costumer to make their first step, to make a call into the company. Communication strategy The main communication strategy of the company is based on three basics elements: the convenience, the quality and the low cost of their services. There is no specific campaign for franchise sales besides the information on the website or the public relations stories on websites for the franchising industry. The first impression of a potential costumer with the company comes through the companys website. In order to convince a customer to go through the whole website, get informed about the services and make contact with the company, the website should be visually appealing, should give a general customer relationship management, personalisation and privacy (Mà ¶ller, Brezing, and Unz, 2012; Solutions, 2012). In case of Revive! UK it is found that the website is appealing, well designed, professional and easy to use. It has relevant service information and a standalone section dedicated to public relation stories, while communication contacts are easy to spot on main page. Franchisi ng is also easy to spot with most relevant information. Revive! UK has also a Facebook page with 2,442 followers and they have posts 2-3 times a week. The reviews from clients on the Facebook page are positive. There is no interaction among the company and the Facebook page visitors-followers. It is important to mention that besides Facebook page, the company does not have any other social media tool. Also, according to the companys website, Revive! UK does social responsibility actions for charity organization and community support which are not communicated through other channels beside their website and Facebook page. Another factor that was detected through this assignment is the poor optimization that the company has done for search engines. During the search for the company on Google with different words like: care repair UK, SMART repair services, minor car damage reaper UK, the position of Revive! UK website was not among the first results of the research (appentises a,..). In order to be noticed, the company should improve SEO as a digital marketing practice which will focuses on optimizing the website to increase the number of visitors the site receives from search engines. Key issue: Low Search Engine optimization Many activities with social impact but without being well communicated No interactive social media Possible Action: The company need to examine again the keywords and contents that they are using for the SEO. They should find the correct keywords to connect with words that clients use. But this is not the only solution. Because in some cases according to Ledford (2008) having optimized the correct keywords it is not enough. Factors such as advertising campaigns and update frequencies also affect SEO (Ledford, 2008, pg 14). So, a better strategy on the search engine optimization, without forgetting the optimization for mobile users The company should promote through different channels their social activities. For example, the latest action that they organized Andrew Jordan Goes Calendar Girls for Charity was only promoted from their website. Searching for articles or stories on Google there were no result for this action. In this case, a better PR strategy on this sector of the company would increase their communication strategy. The only social media that the company is using is Facebook. The use of Facebook, although, is limited on posting only news for the company. There is no feedback on the clients comments, even the fact that the comments are good. First of all, as many social media channels the company uses there is a good possibility to increase the SEO. The use of social media should give the opportunity to the company to communicate with its clients. A contest for a free service which would be only through social media, asking followers their opinion for something new that company did, engaging the franchisors in the social media game, these could be some steps to be more involved with their clients/followers/visitors etc. 1.2 Market Analysis 1.2.1 PEST Analysis for Revive! Company PEST analysis is a managerial tool used to analyze and measure market potentials and stands for political, Economic, Social and Technological issues. Political Potential changes on the franchise regulations because of Brexit. EU competition rules will continue to apply to franchising post-Brexit although the Commission will have reduced powers, and block exemption measures at UK level will be needed. (International Franchise Association, 2016) Potential increase in taxes. According to the Bank of England taxes are expected to increase in the following years (Inman, 2017). First of all this means that will affect Revive! UK services and products. With potential increase in taxes Revive! UK will have to increase their prices. That probably will make them to lose one of the current advantages that they have; which is cheap prices. As for the customers a potential increase in taxes will reduce their buying power. Potential risks on franchising outside UK. Due to a potential Brexit. It is unclear which will be the legislature of EU and company should re-examine it is franchise strategy (International Franchise Association, 2016). Import/Export tax duties applied for leaving common market. Changes on agreements would mean potential increase custom duties that will lead to more expensive row material, paint tooling, machines etc import. Export goods might lose pricing competitive advantage and become more expensive to EU market (Whos Who Legal, 2017). Economic Decrease of car sales on 2016. According to articles there are possibilities of a decrease on car sailings. This means that costumers will try to keep their old cars and fixing them if it is necessary (Sharpe, 2016). Worries for new trade deals with EU because of Brexit. According to articles because of Brexit Uk will give up full access to the single market along EU. In a soft Brexit trading would be on a tarrif-free basis (Sharpe, 2016; Bennett, 2016). These factors may make the company more cautious on investments or franchising outside UK. Potential interest rate increase (Moneywise, 2013). Increase of GDP and average salary for 2016(Statistics, 2017) Current improve export rate due to currency exchange Euro VS GP These facts show that costumers will have a good average of salary and this means that they will be more elastic on spending. According to the above information, because of the ongoing Brexit situation, franchising in another European country at this moment would be a risk for the company. The only countries that Revive! UK can approach are Ireland and Scotland. Since they already have tried to franchise in these countries years before without succeeding, probably now with the knowledge and the expertise they have would be easier. Social Current low unemployment rate with uncertain future projection (Statistics, 2017). There is a decrease of the number of the unemployment in the last 2 years (Appendixes). Need for vehicles and repairs expected to have a growth trend. Customer perception trend swift from car being a status symbol to fuel efficiency and low emissions. Customer buying pattern expected to change to short term investing into repairing existing cars for as long as possible before switching to new eco friendly vehicles. New legislation for low fuel cell cars, eco- friendly cars, paint and waste disposal. This factor should make the company examine the products that use in order to be eco- friendly. Technological Catch up changing technology on new cars that will be battery cars etc. This factor means that the company should gain knowledge and skills in new products for these new cars. Improvements in technology for client services. New technology in order to improve client services. Since the companys advantage is the direct answer to the client there should be some improvements from technological aspect. There should be more use of social media and more interactive relation with the costumers. 1.3 Competitor analysis General information Services History Franchise Investment location Clients Minimum investment Support for the franchisees Perfect Detail Smart Repair Mobile minor damage Paint Vinyl Windscreen Bodywork alloy wheels Online shop 150 years Yes UK General public Main dealers Brands (McLaren, Jaguar and Rover) Retailers groups  £10,000 Training Equipment selection Van installation Branding Website and social media support Chips away Brand Leader Automotive paint repair system Car body repairs Bumper scuffs Paintwork scratches Minor dents kerbed alloy wheels 23 years Yes Over 220 units UK General public Main dealers Retailers groups  £15,000 Branding Training Ongoing support Exclusive territory National advertising Expansion opportunities Dentwizart/ Flying colors services Smart repairs Cosmetic damage Scratches Scrapes Bumper scuffs Vandal damage and chips away Yes UK, Europe, North America General public Main dealers Retailers groups  £22,950 Personalised website Training Credit control management services Exclusive geographic territories Low frontend fees SprintFinish Scratches Bumper Scuffs Damaged Interior Trim Damaged Alloy Wheels Repairs to: tears holes cigarette burn in seats and carpets 20 years Yes UK General public Main dealers Retailers groups Charges on different services (more details on appendix 12) Ongoing training defined territory branding UK Final touch Car paint work Smart repairs 24 years New Zealand 4 years in UK Yes UK, Ireland, Europe  £29,995 Exclusive geographic territories Training Machinery, paint, supplies and stock items Marketing material Business and accounting reviews Car Medic SMART repairs Alloy wheel refurbishment Car interior repairs Car seat repairs Car upholstery and car interior plastics 20 years / New in franchising No data Comprehensive Skills, HS and Commercial Training Quality Branded Tools Consumables. Competitive Package including all you need to run your own business Low franchise management fees Key points: Relatively with the most of their competitors Revive! UK has less main services (no inside repairs, no online shop etc.). As most of their competitors the company is operating in England ΆºÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ³ÃƒÅ½Ã‚ ¿Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ µÃƒ Ã‚ ÃƒÅ½Ã‚ µÃƒ Ã¢â‚¬Å¡ à Ã¢â€š ¬ÃƒÅ½Ã‚ ±Ãƒ Ã‚ ÃƒÅ½Ã‚ ¿Ãƒ Ã¢â‚¬ ¡ÃƒÅ½Ã‚ µÃƒ Ã¢â‚¬Å¡ ÃŽÂ ³ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ± ÃŽÂ ±Ãƒ Ã¢â‚¬ ¦Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¿Ãƒ Ã¢â‚¬ ¦Ãƒ Ã¢â‚¬Å¡ à Ã¢â€š ¬ÃƒÅ½Ã‚ ¿Ãƒ Ã¢â‚¬ ¦ ÃŽÂ ¸ÃƒÅ½Ã‚ µÃƒÅ½Ã‚ »ÃƒÅ½Ã‚ ¿Ãƒ Ã¢â‚¬ ¦ÃƒÅ½Ã‚ ½ ÃŽÂ ½ÃƒÅ½Ã‚ ± ÃŽÂ ±ÃƒÅ½Ã‚ ³ÃƒÅ½Ã‚ ¿Ãƒ Ã‚ ÃƒÅ½Ã‚ ±Ãƒ Ã†â€™ÃƒÅ½Ã‚ ¿Ãƒ Ã¢â‚¬ ¦ÃƒÅ½Ã‚ ½ franchise According to google search some of the competitors have better SEO strategy (appendix.) Relatively young company with low market and reputation in comparison to their main competitors. 1.4 Consumer Analysis Revive! UK company started their economic activity as a company that provides smart car repair services. Their customers are general public, dealership groups, fleet and insurance companies (Revive! Auto innovations (UK) Ltd Bfa, 2017). Clients in the general public group, according to the data and information that have been collected for this coursework, could be people from 17 years old to 25 years old that are more possible to have small damages in their cars and costumers from 45 to 60 that are also prone to small damages. These consumers in the ACORN classification may be from the category- Financially Stretched 38: Semi-skilled workers in traditional neighborhoods and from the category Comfortable Communities 25: larger family homes, multi-ethnic areas but also from the category 15 younger professional in smaller flats (ACORN/CACI, 2013). Another category that possibly buy Revive! UK services belong to the category 49: Young families in low cost private flats. (Appentixà ¢Ã¢ ‚ ¬Ã‚ ¦) The gender that is more interested in the products and the services are male. Also, according to a Mintel research from 2015 shows that 31% of adults drive a car under 3 years old and a 50% of the drivers have cars over 3 years up to 10 years old (Mintel, 2015). This research may reinforce the fact that costumers use smart repair car services. For the franchise sales the costumers are from different categories. According to statistics on business start-ups the characteristics of majority of entrepreneurs are white males in their forties. Specifically: 25% of employer owners are between 35 to 44 years old, 31% are 45 to 54 years old 26% are 55 to 64 years old 29.4% of owner managers tend to be A Level or equivalent 21.8% followed by a degree or equivalent 11% has no educational qualifications. Two-thirds of entrepreneurs had no prior experience of owning or managing a business, Half of active entrepreneurs have previously worked in the sector they start a business in. (Startup Team, 2004) In agreement with the above information the costumers on the franchising sales of the company may be in the type 28: Owner occupied terraces, average income (ACORN/CACI, 2013). In this category there are people with income around or above national average, moreover their educational status are in national average and finally in a combination of characteristics such as average age and savings it is shown that this category are in the middle of the average age (ACORN/CACI, 2013), (Appendix ..) 1.5 SWOT Analysis/ Key issues Strengths Revive! Operating nationwide with 58 franchisees with 135 vans Increase of cash in hand and bank in 2014 to 2015 Increase on current Liabilities 2014 to 2015 Increase of total assets Recognized and specialist employees 20% increase in sales on year with over 45% of all franchisees running multi van business Achieved Internationally recognized Investors in people status Investment in systems and technology to reduce franchise admin time and improve Updated website B2B and B2C services Mainly focused in franchise Weaknesses Decrease on Net Worth Potential loss of sales in customers that require other features (tyre ..) Mainly focused in franchise The company operate only in England Relatively young company with low market and reputation No interactive social media Many activities with social impact but without being well communicated Low Search Engine optimization Not enough promotion Revive! UK has less main services (no inside repairs, no online shop etc.). Opportunities Decrease of car sales on 2016 (Sharpe, 2016) Increase of GDP and average salary for 2016 Current improve export rate due to currency exchange Euro VS GP Unknown agreements among UK and EU for franchising sector exporting of goods due to currency Euro vs GP Change on customer buying pattern into being more in repairing their cars than buying new ones Threats Potential changes on the franchise regulations because of Brexit (Mark, 2013) Potential interest rate increase (Moneywise, 2013) Unknown agreements among UK and EU for franchising sector importing of goods: Changes on agreements would mean potential increase custom duties that will lead to more expensive row material, paint tooling, machines etc. Potential increase in taxes (Inman, 2017) Low unemployment rate with uncertain future projection (Statistics, 2017b ). 1.6 Key Issues From the above SWOT analysis the key issues that should the company consider in a new communication campaign are: Recognized and specialist employees Achieved internationally recognized Investors in people status Investment in systems and technology to reduce franchise admin time and improve Mainly focused in franchise Only in England No interactive social media Many activities with social impact but without being well communicated Low Search Engine optimization Not enough promotion 2. MARKETING COMMUNICATION OBJECTIVES Make your Smart move with Revive Reflecting on the above key issues, the companys next communication campaign should be focused on: Raising awareness to specific target group in order to increase their publicity through online marketing tools such as website and social media. Making franchise sales in another market beside England. Since the company in the past have tried to distribute their franchise product in the N. Ireland and Scotland market and there were no results (based on the information that we gathered for this assignment) it is time to make efforts again but only in one of the two countries. It is suggested here Scotland. The campaigns name would be the same but other distribution channels. To get involved in a new market, the communication and marketing steps should be more focused. The main marketing communication objectives of the campaign are: 1. Increase awareness with 20% among adults 25-35 years old, of category 2 Rising Prosperty: 2.15 younger professional in smaller flats (ACORN/ CACI, 2013) in the area of West Midlands for Make your smart move with Revive! campaign starting from March 2017 September 2017. 2. Increase awareness with 10% among adults 30 to 45 years old, of category 2 Rising Prosperty: 2.18 career driven young families (ACORN/CACI, 2013) in the area of Edinburgh for Make your Smart move with Revive! campaign starting from March 2017 September 2017. APPENDICES REFERENCES Fill, Chris. Marketing communications: Interactivity, Communities and Content Chris Fill, 5th edn. Essex: Pearson Education Limited. Westwood, John. How to Write a Marketing Plan, edited by John Westwood, Kogan Page, 2013. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/coventry/detail.action?docID=1135738. Jobber, D. and Ellis-Chadwick, F. (2012) Principles and practice of Marketin+. 7th edn. London: McGraw Hill Higher Education. Halik, J. (2012). The application of PEST analysis based on EBRD and IBRD methodology. Central European Business Review, 1(3), 14-21. Thomas, H. (2007). An analysis of the environment and competitive dynamics of management education. Journal of Management Development, 26(1), 9-21. Whos Who Legal, 2017 What does Brexit mean for Franchisors around the world? the latest legal features, research and legal profiles whos who legal. Available at: http://whoswholegal.com/news/features/article/33494/what-does-brexit-mean-franchisors-around-world/ (Accessed: 15 February 2017). Inman, P. (2017) UK tax burden will soar to highest level for 30 years, warns IFS. Available at: https://www.theguardian.com/business/2017/feb/07/ifs-warns-steep-cuts-tax-rises-40bn-black-hole-uk (Accessed: 14 February 2017). Copyright (2016) International How does Brexit impact international Franchisors with franchisees in the EU? Available at: http://www.franchise.org/how-does-brexit-impact-international-franchisors-with-franchisees-in-the-eu (Accessed: 14 February 2017). Shoosmiths (2017) What does Brexit mean for UK franchising? part one. Available at: http://www.shoosmiths.co.uk/client-resources/legal-updates/what-does-brexit-mean-for-uk-franchising-part-one-12369.aspx (Accessed: 14 February 2017) Goodchild, R. (2017) Does your vehicle have minor damage? Dont worry we can repair it! Available at: https://revive-uk.com/ (Accessed: 14 February 2017). Revive! Auto innovations (UK) Ltd Bfa (2017) Available at: https://www.thebfa.org/members/revive-auto-innovations-uk-ltd (Accessed: 14 February 2017). Endole.co.uk, 2017 Revive! Auto innovations (UK) limited company information. Available at: https://www.endole.co.uk/company/05115063/revive-auto-innovations-uk-limited (Accessed: 14 February 2017) Sharpe, T. (2016) Misfiring UK car market could see 9% decline in 2017. Available at: http://www.am-online.com/news/market-insight/2016/10/07/misfiring-uk-automotive-retail-market-could-see-9-decline-in-2017 (Accessed: 15 February 2017). Bennett, J. (2016) Hard Brexit will leave UK car industry hanging by a thread. Available at: http://www.am-online.com/news/market-insight/2016/10/11/hard-brexit-will-leave-uk-car-industry-hanging-by-a-thread (Accessed: 15 February 2017). Moneywise (2013) When will UK interest rates rise? Available at: http://www.moneywise.co.uk/news/2017-01-23/when-will-uk-interest-rates-rise (Accessed: 15 February 2017). Statistics, O.F.N. (2017) Gross domestic product, preliminary estimate: Oct to Dec 2016. Available at: https://www.ons.gov.uk/economy/grossdomesticproductgdp/bulletins/grossdomesticproductpreliminaryestimate/octtodec2016 (Accessed: 15 February 2017). Statistics, O.F.N. (2017) Unemployment rate (aged 16 and over, seasonally adjusted). Available at: https://www.ons.gov.uk/employmentandlabourmarket/peoplenotinwork/unemployment/timeseries/mgsx/lms (Accessed: 15 February 2017). ACORN/ CACI 2013 Available at: http://acorn.caci.co.uk/data/#t38_p1 (Accessed: 15 February 2017). Sharpe, T. (2016) Misfiring UK car market could see 9% decline in 2017. Available at: http://www.am-online.com/news/market-insight/2016/10/07/misfiring-uk-automotive-retail-market-could-see-9-decline-in-2017 (Accessed: 15 February 2017). Mà ¶ller, B., Brezing, C. and Unz, D. (2012) What should a corporate website look like? The influence of Gestalt principles and visualisation in website design on the degree of acceptance and recommendation, Behaviour Information Technology, 31(7), pp. 739-751. doi: 10.1080/0144929x.2011.642893. Solutions, S.W. (2012) Articles. Available at: https://www.spritzweb.com/resources/good-website-characteristics.html (Accessed: 18 February 2017). Ledford, Jerri L.. SEO: Search Engine Optimization Bible, edited by Jerri L. Ledford, Wiley, 2008. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/coventry/detail.action?docID=331516. StartUp Team, (2004) The average entrepreneur | page 2 of 2 | startups.Co.Uk: Starting a business advice and business ideas. Available at: http://startups.co.uk/the-average-entrepreneur/2/ (Accessed: 18 February 2017).

Elie Wiesels Night :: Elie Wiesel Night Essays

Elie Wiesel's Night      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "For more than half an hour he stayed there, struggling between life and death, dying in slow agony under our eyes.   And we had to look him full in the face.   He was still alive when I passed in front of him.   His tongue was still red, his eyes were not yet glazed.   Behind me I heard [a] man asking:   Where is God now?"      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The suffering of this child being hanged is comparable to the suffering endured by many Jews during the holocaust.   This quotation is found in just one of many heart wrenching scenes found in Night, a biography of the holocaust survivor, Elie Wiesel.   Wiesel stayed quiet about the holocaust for ten years and his reasoning for this was, "I didn't want to use the wrong words.   I was afraid the words might betray it."   This also may account for the fact that some of the sentences found in Night are very wordy and often are overwhelming to the reader because of the amount of significance found in each.   This flaw, though, is very forgivable under the circumstances.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Besides for the brilliant descriptions found in Night and the feeling that you were walking in Elie's shoes, if he literally had any, Night opens the readers mind to the atrocities of the holocaust and concentration camps.   We take for granted, today, our knowledge of knowing how many Jews were killed by the Nazi's and having a general idea of the kind of life people led in the concentration camps.   People never really stop to think about what it must have felt like not knowing what was going on or what was going to happen next.   Wiesel illustrates this very clearly at the beginning of his autobiography.   He shows the reaction of the townspeople when they first heard of Hitler and German troops and the optimistic approach they ecided to take on life.   This technique of taking the reader to life before the ghettos and the concentration camps is very interesting and unique.   Before reaching about the middle of the novel, the beginning may not really be appreciated.   The reader probably will not realize how much greater the effect is on him/her until he/she notices how much life has changed for

Business Enviroment Assignment Essay

Pl- Describe the type of business. M. Whitfield Pharmacists LTD M. Whitfield pharmacists are a large company around the north east of England. They are situated at seven different branches, Gilesgate, Thornley, Coxhoe, Blackhall, Wheatley Hill, Horden and Victoria Rd. The pharmacists and there staff are members of your local healthcare team. They aim to provide you with the highest quality of healthcare. To do this they need to keep records about you, your health and the care we have provided or plan to provide to you. We know that you value your privacy and he security of personal information held about you. You can download our information leaflet here which explains how we safeguard information about you. M. Whitfield LTD offer a wide range of drugs that can be offered either over the counter or prescribed by a consultant at your local medical surgery or hospital, this is depending on the strength and reason of the drug. Also inside the chemist it has advertisements for mobility scooters and other helpful things that can aid elderly or sick people around the local area. Inside all of the branches there is a consultant oom where one of the fully qualified Pharmacists will have a one to one about what drug is best for you. The purpose of this company is that it delivers high quality medical drugs and health care which is proscribed by a doctor or a medical consultant. Medical care is given either paid or free depending on financial status or education. M. Whitfield is a sole trader this means that the company is not very large however it has a large amount of branches around the northeast of England. To make this company bigger the owner will need to bring in some investors which could expand the company and ove more branches around the nation. The owner will have to work a lot of hours and he will find it hard to take holidays as he has a lot more responsibility then if he was in a partnership. P3 – Describe how two business are organised M. Whitfield LTD is organised as a small company, most of the branches are occupied with four to five assistance to control the branch whilst two to three pharmacists working on the behind the counter packing the drugs. All of the staff in the chemist will have different set shifts usually Monday to Friday. M. Whitfield is a private company not run by the government and will not be on the stock pile. The owner will have to maintain regular check-ups to make sure everything is running smoothly in all branches and the staff are doing their Job correctly. However the NHS is a much larger company and is run by the government. There is no actual owner of the NHS it is set out in departments which have directors in each department. Compared to M. Whitfields the NHS employs a lot more employees in for all citizens, based on need, not the ability to pay. The NHS is made up of a wide range of health professionals, support workers and organisations. The NHS is funded by the taxpayer and is therefore accountable to Parliament. It is managed by Department of Health – which is directly responsible to the Secretary of State for Health. The Department sets overall health policy in England, is the headquarters for the NHS and is responsible for putting policy into practice. It also sets targets for the NHS and monitors performance through its four directors of health and social care. Around one million people work for the NHS in England and it costs more than E50 billion a year to run. This will rise to E69 billion by 2005. Regional assemblies control health services in Scotland, Wales and Northern Ireland. The NHS aims to bring about the highest level of physical and mental health for all citizens, within the resources available, by: promoting health and preventing ill-health diagnosing and treating injury and disease caring for those with a long-term illness and disability P4- explain how their different style of organisation helps them to fulfil there purpose The NHS is a fast paced